I've traveled to 40 countries but been based mostly in Asia and Latin America booking tours and producing tours since the year 2000. Big investors and sponsors had multi-million dollar budgets but no experience with Western talent, so asked me to find top Western talent for concerts and festivals. I booked the talent at Hollywood powerhouse companies such as UTA, WME, CAA, The Agency Group to negotiate fees and contracts, often setting up binders in escrow to make sure the artist would get paid, then worked with Management and the Artist's Publicists, group of journalists, in-house team for promotion, marketing plans, execution, etc.
At the events, I was in charge of executing on every detail in the contracts, from the merchandise sales, to guest lists, visas for the artists, flights, catering and backstage hospitality, accounting for the local promoter and taking care of the artist and their egos, ground transportation, media interviews, meet & greets, soundcheck, sound and lighting, staging, security, coordinating arrival and departure times, load in and load out, meanwhile keeping the artist, their entourage and friends, dancers, and production crew happy.
One of the biggest stand alone event was Britney Spears back in 2002, doing hospitality with her main Tour Manager for her and her A-Team + her crew of 100 that flew in just for these events and the local tech team in Mexico City of 100 people for 2 shows of 50,000 people each. Those were the biggest shows in the entire world from any artist that year.
For tours... I directly did David Guetta and Tiesto's tours and overall have completed hundreds of musicians bookings and tours in Asia and Latin America since 2000 every weekend for years + 5-star hospitality for all.
In Asia, I did the Pussycat Dolls tour when they were the biggest girl band worldwide in 2009, then soon after Pitbull, Spandau Ballet, Macklemore and Ryan Lewis in Hong Kong, The Rolling Stones in Abu Dhabi and Christina Aguilera but more on the production side for her in Malaysia and Curacao.
The Cirque Du Soleil shows in Asia where a dream but with 30-100 performers each gig, these were WAY more demanding than pop artists as their set up is super complex and dangerous if not set up properly.
People worldwide hired me because I know how to a Western artist needs to be treated in foreign countries so they walk away saying it's their best gig ever, even if uncontrollable chaos erupts behind the scenes.
Too often you'll travel overseas and the local promoters won't have things organized, the catering they promised isn't there, neither is the technical set up, or they just don't have the intuition to get a drink in your hand when you want it or take you to the best places in the city for sightseeing.
That is why I know EXACTLY what needs to be communicated in advance to anyone on the other side as I've been in there shoes myself.
I was a talent agent for visionaries and thought leaders such as Nobel Peace Prize Winners and highly paid TED talk speakers. As wonderful as these people are, this was were I really saw that fame is a system and I felt like I was part of a system that created famous people but I didn't get to see or be part of the heart-centered part of it.
This was all a lot of work to do that pushed me beyond my comfort zone every day, especially being young and naive straight out of innocent Idaho. So that's why the year of meditation in silence helped so much to find my balance and purpose, I wouldn't be who I am today without going that deep and drastic.
This is why I encourage you to do the unordinary and go beyond what you think your limits are, because on the other side is the best version of yourself too.